[HCM] Product Growth Manager at Beincom (BIC)

District 7, Vietnam

POSITION OVERVIEW

Beincom (BIC) is a social community network, enhanced by blockchain technology, dedicated to fostering community engagement. Aspiring to evolve into a technology unicorn, the BIC team has devoted substantial effort and time to meticulously craft this platform. Presently, BIC is in a growth phase, focusing on enhancing user experience.

We are on the lookout for a skilled Product Growth (Marketing) Manager to spearhead our vibrant BIC Growth (Marketing) Team. This crucial position involves crafting and implementing marketing strategies that effectively expand Beincom's user base in line with our strategic goals. The ideal candidate will have an extensive understanding of blockchain technology and experience in marketing digital communities. He/she will use his/her expertise to attract a significant number of new users and boost engagement on the platform.

JOB DESCRIPTION

• Strategy Development: Craft and implement comprehensive product marketing strategies that align with Beincom's long-term goals, especially in app launching, product adoption and sustainably increasing the number of platform users.

• Go-To-Markets launches: Lead the charge for BIC product launches, oversee the orchestration of BIC's GTM journeys, from initial planning to insightful post-launch analysis, ensure impactful market entries and sustained growth.

• Market Analysis: Conduct and utilize in-depth market research to understand trends, users behavior, competition, and potential opportunities in the blockchain and digital community sectors.

• Campaign Management: Develop and execute marketing campaigns to communicate compelling product messages about Beincom's unique value proposition to current and prospective users. 

• Collaboration: Work closely with the Product Management team and other departments to ensure marketing strategies are in sync with product features and enhancements, and to effectively communicate with target customers..

• Performance Tracking: Employ sophisticated analytics to glean actionable insights, refine campaign execution, and adapt strategies for superior engagement and conversion rates.

• Team Leadership: Develop marketing team development strategies, provide direction and support for the marketing team to develop skills and expertise, fostering an environment of innovation and excellence.

• Budget Management: Determine the annual marketing budget, effectively allocate to different marketing channels and activities, track and analyze the effectiveness of marketing campaigns to maximize ROI.

REQUIREMENTS

You need to meet the following requirements:

• Experience:

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum 3 years of experience in a marketing leadership role within technology-driven industries, preferably in blockchain or digital communities.

• Proven track record of developing and executing successful app marketing strategies that have significantly increased user engagement and registrations.

• Proven experience in developing and executing global marketing campaigns for technology products across multi-channel is preferred.

• Skill:

• Strong leadership, team management and team development skills.

• Excellent communication, both verbal and written.

• Expertise in digital marketing tools and analytics platforms.

• Creative thinking and problem-solving abilities.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Ability to work in a fast-paced and evolving environment, handle emerging problems flexibly.

• Plus Points/ Priorities:

• Having experience in the technology field is a plus. However, we still welcome candidates without prior experience.

• If you have experience in blockchain technology, digital token economics, web3, NFTs, etc this will be a significant advantage.

BENEFITS

• Competitive income: 23.000.000 VND - 35.000.000 VND

• Leave policy: 18 days of leave/year (1 working month accumulates 1.5 days of leave). You get permission first, instead of the usual principle of only getting permission for months worked. Special: At the end of the year, you can receive up to 8 days of unused leave in cash.

• Working in an environment that respects differences with colleagues with positive attitudes and mindsets will be inspirational companions for you on your career path.

• Working hours 5 days/week, 8 hours/day, flexible at the request of superiors.

• Get your own laptop for flexible working.

• Participate in all types of social insurance according to the provisions of law.

• Personal insurance package purchased by the company with compensation up to 400 million VND (immediately after the probationary period ends).

• Participate in the company's annual entertainment and rest activities (travel, Xmas Party, Year-end Party...) or choose to rest at home depending on personal preferences (full salary).

• Participating in EVOL Edu courses (member company) completely free of charge under the Internal Learning Fund policy.

• And other great benefits.

APPLICATION PROFILE INCLUDES

• Cover letter: in English, clearly and convincingly stating why you think you are suitable and will do well for this job.

• CV/Resume: in English, presenting specific information about your knowledge and experience.

• Portfolio: Present the design and filming projects that you have participated in and created finished products/publications. You can attach the link in your CV or Cover letter.

Note: Upload each file individually, do not send compressed files when submitting your application.

ADMISSION PROCESS

• You submit your application by clicking the Submit Application button.

• If your application is valid, you will receive a response within 1 week of receiving your application if you are selected for an interview.

• We will have a short phone interview first (first round).

• If you pass the phone round, we will have an in-person interview focusing on marketing expertise (second round).

• If you pass the second round, we will have an in-person interview focusing on culture fit (final round).

• If you pass the final round, you will be given a 2-month probationary period before becoming an official member.

• If you can start work right away, that will be a huge advantage.

Beincom is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Thank you for choosing to join Beincom. Hopefully we will have the opportunity to work together and succeed together.